Ed Bedington, editor of MTJ, said: "Butchers are starting to let us know what they're up to on the environmental front, but the more who get in touch, the better the campaign will be. We want to hear from as many of you as possible to let us know what you're up to, whether that's simply setting up a recycling scheme or installing your own wind turbine system! There's nothing too big or too small.
"We want to use your stories to help counter the flood of anti-meat environmental messages and show our sector is taking responsibility and doing its bit. So get in touch."
To enter the hunt for the UK's greenest, or just to let us know what initiatives you've put in place for National Butchers' Week, contact Ed on 01293 846567, or email him on firstname.lastname@example.org.
Other schemes introduced by MTJ for this year's week include creating a sausage-making lesson plan for schools, downloadable here and schools are already responding to MTJ's marketing campaign.
Butchers are urged to list their business for free on www.findabutcher.co.uk, to enable schools to easily locate their local butcher to help with the sausage-making lessons.
This year’s event has attracted considerable support, with a wide number of companies from across the industry investing to help boost the week. The Q Guild, the National Federation of Meat & Food Traders and the Scottish Federation of Meat Traders Association are all backing the week, and sponsors include Bpex, Bizerba, Dalziel, the Dalesman Group, Eblex, HCC – Meat Promotion Wales, Jardine Lloyd Thompson, Lucas Ingredients, MRC, Weddel Swift and the Scotch Butcher’s Club.