Morrisons signs up to Red Tractor for its meat
Morrisons is claiming to be the first major UK supermarket chain to gain Red Tractor status across its entire fresh meat range, a move it claims reaffirms its commitment to British farming.
The chain said customers already has assurance that the fresh meat they buy is 100% British, and it said the addition of the Red Tractor certification gave customers a guarantee that its meat has been produced to rigorous standards of food safety, hygiene, animal welfare and environmental protection.
Martyn Jones, Morrisons group trading director, said: "Morrisons has always had a unique perspective on food. We are the only supermarket that buys livestock directly from farmers; has its own meat processing facilities where beef, pork and lamb are prepared and supplied direct to the butchers in our stores, as well as operating and maintaining our own transport fleet.
"Being awarded the Red Tractor demonstrates our commitment to ensuring our customers can have complete confidence in the way our meat has been produced and vindicates our decision to source all our fresh meat from British farms.
"We are starting the process of changing our branding so that the Red Tractor symbol with the Union Jack can be proudly displayed on every pack of fresh beef, lamb, pork, chicken and turkey being sold to our customers.”
The chain added that a small proportion of its chicken from its organic range will continue to be certified by the Soil Association rather than the Red Tractor
AFS Chief Executive David Clarke added: “The Red Tractor is an important quality mark for both consumers and farmers. We are delighted that Morrisons has become the first major British retailer to qualify to use the logo across its entire meat range and show its total commitment to the best in British agriculture.”
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