Asda launches Welsh beef range
Asda has launched its new Welsh beef range for its all 23 stores in Wales as part of the supermarket’s regional push of local meat in local stores.
The move by the retailer follows previous initiatives which have promoted Scottish beef in stores in Scotland and Northern Irish beef in stores in Northern Ireland.
“Welsh consumers are well known for the patriotism to Welsh produce and this Welsh beef offering will allow them to source the finest Welsh beef from Asda alongside a full range of other Welsh products.”
Products available in the range will include Topside, Top Rump, Silverside joints, fatted beef joints, Brisket joints, Sirloin, Rump, Fillet, Frying and Ribeye steaks, as well as diced casserole beef, Viggars adds. The Welsh beef products will be available in Welsh stores from April 12.
27 October, 2016, 8:30
Next steps for tackling obesity: prevention, sugar consumption a
01 - 03 November, 2016
China Foodtech 2017
07 November, 2016
Butcher’s Shop of the Year
01 December, 2016, 8:30 - 13:30
Policy priorities for the UK food, drink and farming industry