Rolling ribeye

Andy Heath sells plenty of beef on the bone to his local customers. A mix of residential and business, they "love the theatre of seeing well-aged, dark meat", he says. In the summer, Heath places huge cuts on top of the counter of his Battersea shop, the Butcher & Grill. And in winter last year, he started experimenting with rolling ribeye cuts with flavouring, a new ploy that worked among customers who want to quickly sear off some steak with plenty of flavour.

This cut of ribeye with added garlic and parsley look impressive, with a seam of the simple, classic flavouring sitting between the main steak and hanger flank. It also tastes delicious he has been known to take some home himself!

Butcher & Grill is an unusual concept, a shop and restaurant combined, that is likely to become increasingly common, bearing in mind the economics involved. Anything that does not sell in the shop can be served up as a special in the restaurant. "We had some gammon that we gave to the chefs and they sorted it out as a takeaway dish with chips fantastic," says Heath.

Likewise, diners can come to the counter if they want an extra-large steak. Heath has been working as a butcher for 23 years, at the now-defunct Dewhurst, as well as on the meat counters at Tesco, Asda and Waitrose. But he loves the fact that the Butcher & Grill sources all its meat veal and game apart from one place.

The company belongs to entrepreneur Simon Tindall, formerly chairman of Michael Heseltine's Haymarket Publishing Group. He owns a farm in East Sussex where his cows, sheep and pigs are aged for 30 days-plus and quartered before being sent to Heath. Opening initially in Battersea in south-west London in 2006, a second venue launched in Wimbledon two years later, and Heath is head butcher for both.n


Ingredients

Forerib of beef4kg

8 garlic cloves, crushed with a little salt. Or 50g garlic paste

8 tbsp chopped parsley, or 40g dried parsley

My Account

Spotlight

Most read

Social

Following the Prime Minister's speech on Brexit, are you more or less confident about leaving the EU?

Calendar