Miss Scotland to front QMS meat campaign

Quality Meat Scotland (QMS) has teamed up with Miss Scotland and UK winner Katharine Brown to be the face of its new healthy diet schools campaign.

As part of the launch, Brown performed dinnerlady duties for pupils at Blackford Primary School in Perthshire on Wednesday. She will also appear on a poster set on the health benefits of eating red meat, to be delivered to hundreds of schools across Scotland over the coming weeks.

QMS communications head Carol McLaren said: Katharine has boundless energy and is a great healthy living ambassador for young people so we were delighted she agreed to work with us on this project.

As a tennis coach, she also has a good understanding of the importance of nutrition in a healthy lifestyle and shes very enthusiastic about the role red meat plays as a provider of energy and protein, iron and B-vitamins.

QMS health and education team first became interested in working with Brown when they noticed she was blogging about enjoying eating and cooking beef, lamb and pork during Miss World in South Africa.

Brown said: As Miss Scotland I have fantastic opportunities to travel and meet lots of really interesting people, which is amazing, but life can also be a very hectic, so I make a point of ensuring I have the energy to make the most of the experience. I keep fit and eat well and red meat has always been a part of that for me.

>>Quality Meat Scotland to up 2010 spend by a quarter

>>QMS turn back the clocks on lamb

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