Butchers kitted out in Eblex promotion

Eblex is stepping up its campaign to help butchers boost sales of Quality Standard beef and lamb throughout the year, with five new promotional kits.

The seasonal kits, which feature in a special Marketing Planner, are being offered free of charge on a first-come-first-served basis to butchers who are members of the Quality Standard scheme. Only 1,000 copies of each kit will be produced, but butchers need only apply once in order to receive all five kits.

Eblex retail project manager Mike Whittemore said: "This year we produced a Marketing Planner, featuring all our promotional kits, as well as highlighting key dates and trading periods throughout the year. But make sure you place your order now to avoid disappointment."

A New Season Lamb kit has already been delivered, while other kits include: Summer, to be delivered in the week starting 7 June; Autumn, to be delivered in the week of 6 September; and Winter/Christmas, to be delivered in the week of 8 November.

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