Eblex launches 'Simply Delicious' farm shop kits

English farm shops and other direct selling businesses can boost their sales of beef and lamb, thanks to a new exclusive promotional kit from Eblex.

The Simply Delicious point-of-sale kit encourages customers to buy beef and lamb and explore new recipe suggestions. The free pack includes 80 recipe cards, 10 tent cards and two posters, with the option of a personalised farm banner for a small charge.

Eblex direct selling programme manager Michael Richardson, said: The marketing materials are designed to whet customers appetites for beef and lamb by giving them great new recipe ideas and encouraging them to try different cuts.

Raising awareness of the versatility of the products on offer will help farm shops build repeat business and, ultimately, boost sales.

Three hundred kits are available to farm shops in England free of charge on a strictly first-come, first-served basis. For more information call Diane Northrop on 01480 482981 or email diane.northrop@eblex.org.uk

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