Last year’s series of events were estimated by Bpex to have generated £17m-worth of media coverage, reaching an audience of 450m with potentially every UK citizen seeing or hearing about British Sausage Week seven times in the week.
The Week is focused at foodservice and independent retailers, with point-of-sale material, along with recipe ideas, made available in the run-up to November.
Sausage Week supporter Ruth Conner, Country Valley Foods marketing manager, said: “We always get a great response to British Sausage Week; from our staff, customers and the local media. It’s a great platform to come up with new and exciting sausage specialities, to shout about how good our sausages are and it is a fantastic opportunity to get some positive PR for the business.
“Last year we held a competition for a local catering college, while all of our retail outlets ran promotions and offers, and took part in the Bpex competitions with great success.
“Sausage sales always increase dramatically during the Week, as does our own profile – we certainly won’t miss out on taking part this year.”