Marketed under the Suffolk-based company’s own Gressingham Foods brand, the free-range Gressingham Goose will be available for customer pre-order from Sainsbury’s from October and will be in-store from the 20 December. The goose will also be stocked by a number of independent retailers and butchers.
The company said the geese are large enough to feed a whole family and are dry-plucked – which results in less water loss during cooking, thereby reducing shrinkage.
Gressingham Foods commercial managing director William Buchanan said: “We’re delighted to be selling our own-brand geese to the retail market. Gressingham Foods is synonymous with quality poultry and speciality meats and we’re confident that our delicious Gressingham Goose will prove a huge hit with consumers.”