Sausage relaunch for Edwards of Conwy

Edwards of Conwy is set to relaunch its sausage range into the supermarket sector, with a fresh new look, and expand its operation into meatballs.

The prize-winning bangers will be available in around 130 Tesco, Asda, Morrisons, Sainsbury’s and other stores throughout Wales, and a new range of Moroccan spiced meatballs and Italian-style meatballs are available across Asda’s Welsh outlets.

Ieuan Edwards, who runs Edwards of Conwy, estimates he produces around 750 miles of sausage every year, with around 40 different sausages recipes.

The business has grown from a traditional high-street butcher’s outlet over the years, but Ieuan still keeps the shop at the heart of operations: “Generally speaking, we use our shop in Conwy as our research and development centre. We test out our new products in the shop and our customers soon tell us if they are any good.”

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