World Cup barbecue sales down on 2006 says Eblex
Barbecue sales during this summer’s football World Cup appeared to have been slightly worse this year compared to the last competition in 2006.
Eblex has revealed the sales spike this summer failed to match the score seen during the last World Cup in Germany in 2006, despite it being the tightest of margins.
The four weeks ending 18 June 2010 saw a peak in sales of burgers and grills of 10,519t compared to 10,606t in the same period in 2006, according to figures from AHDB Consumer Insight.
However, the figure for 2010 was well above any of the intervening years, showing that the World Cup is still a bumper time for sales of barbecue fare, such as steaks and burgers.
Eblex sector director Nick Allen said: “The World Cup does traditionally bring about a spike in sales and we have seen that again very clearly this time around
"However, it seems our dismal performance on the pitch, culminating in the 4-1 thrashing by Germany, was reflected in our burgers and grills sales performance compared to World Cup 2006 in Germany.
"If Gerrard, Lampard, Rooney and co had produced the goods on the pitch, maybe it would have been a different story."