Christine Hamilton backs pork

Pork bosses are hoping celebrity pork fan Christine Hamilton will prove a winner when it comes to converting the nation to pig meat consumption.

Fresh from finishing runner-up in the Masterchef kitchen, former MPs wife Hamilton has been signed up to be the face of Bpexs Love Summer, Love Pork campaign.

Hamilton joins the campaign during the final stages to boost sales of quality pork and pork products. The scheme, which kicked off in June, will encourage consumers to make the most of the late summer weather in the UK and dine al fresco.

The television personality has already undertaken a series of radio interviews to promote a range of easy-to-cook pork recipe ideas, which are inspired by holiday hotspots and suitable for outdoor eating occasions.

She said: I love exploring new countries and Im always looking for inspiration from their food. You can either reproduce their dishes exactly or just pinch the idea and add your own twist. Love Porks new recipe collection is full of dishes that can be eaten al fresco but are just as good in the kitchen as well.

The tasty recipes have been devised using a range of quality-assured cuts of pork, such as those which carry the Red Tractor mark, combined with fresh Mediterranean vegetables and ingredients.

Butchers and retailers can utilise the recipes, all of which are contained in the Love Summer Love Pork recipe booklet or online at www.lovepork.co.uk.

>>Pork demand on the rise in Asia

>>Pork Report: Maintaining momentum

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