KFC says that since announcing expansion plans at the beginning of last year, sales have gone up by 12%. It will also be investing £8m to install ovens in all of its restaurants as part of its plan to offer greater choice on its menu, following a trial of Brazer, a non-fried griddled range of burgers and wraps, in Scotland.
The company has also introduced a number of new value items, including Streetwise, a selection of snack-sized products from only 99p.
Martin Shuker, CEO, KFC UK & Ireland said: “We’ve bucked the current trend for swingeing cuts by investing more money in our business, staff and customers, and our continued growth suggests that we’ve made the right decision.”
KFC has a mix of company- and franchise-owned stores in the UK and sells 16 million Mini Fillet Burgers every year in the UK. The most popular meal at KFC is a Boneless Meal for One – KFC sells almost 12 million of them every year.