In particular, the fact that Sainsbury's has held an event where the supermarket talks directly to the suppliers is really admirable, as it is giving farmers a chance to have their say.
Farming has always been a tough profession to be in, but I think the dark days are behind us. People may not be any better or more knowledgeable about cooking and food compared to 20-30 years ago, but increasingly, they want to support their farmers and know where their meat comes from. In the past, supermarkets in general have been let's say slightly economical with the facts as to where something is produced in UK. So the labelling information has been ambiguous, confusing the average punter in the street. Hopefully, with political pressure, this will now change and that will have a positive knock-on effect on the UK's farmers.
Competition will be tough in the years ahead, with growing meat industries abroad, and the UK's producers and retailers must work together to face this.