New image for geese

13 December, 2010

Geese producers are aiming to reinvigorate the sector with the launch of a brand new identity for the British free-range goose in time for Christmas.

A new logo has been developed, which aims to highlight the bird’s greenfield lifestyle and its traditional production methods. “Geese are reared today as they have been through the centuries — in small flocks in the open air,” said Eddie Hegarty, chairman of British Goose Producers (BGP), a sector group of the British Poultry Council. 

“Nowadays they are typically reared through the autumn on grass rather than on corn stubble behind the harvest, but they do enjoy a very similar, natural lifestyle. 

“Consumers can be sure that by choosing a British free-range goose, they are buying a fresh bird produced according to our time-honoured tradition.”

The bright new logo will become part of the promotional material used by BGP members on product literature and websites — and is already seen on the roadside signs by some of the first to take up the new brand image.

>>Eddie Hegarty to chair British Goose Producers

>>Foodservice gears up for Michaelmas with goose





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