Resounding success for Sausage Week
British Sausage Week, the promotional event arranged by Bpex, reached an audience of 416 million people. The week-long celebration of sausages also attracted media coverage worth £14.7m and was featured on television, radio, print and the web in a bid to reach the widest possible audience.
Tina Mullholland, from Bpex, said: "Our target for the week was to beat the average of the last three years' media coverage, of £11.3m. This was a tough challenge as, since 2002, the week has grown from £3.3m coverage to £9m in 2008 and then unexpectedly leapt to £15.7m in 2009 due to daily national radio mentions and long pieces of television coverage."
The event was also a success online, with a rise in Facebook followers to more than 18,000. Britishsausageweek.com also saw a surge in visitors to 40,000 per week, up 103% on the year before.
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