Rectory Food Group relaunches image
Poultry supplier Rectory Food Group has made a complete overhaul of its brand identity, as well as the announcement of a new company name and a corporate restructure.
Rectory Food Group has made a strategic head office move from Holmes Chapel, Cheshire, where it was based for seven years, to Manchester city centre.
In a move to facilitate growth, Rectory Food Group has settled in a 3,990sq ft space in City Tower, Piccadilly Plaza.
The company said that, having witnessed a marked uplift in new customers during the last year and turnover reaching an all-time high of £26m, the decision was taken to move from Holmes Chapel to allow for further expansion. During the past year, the company has added six new members of staff and will be adding new members to the team this year and next to support the company’s development.
It has also completed a corporate restructure, introducing Rectory Food Group as a holding vehicle for the various divisions and brands within the company, including the company’s original brand Rectory Foods Ltd, its coated chicken products under Hot Chicken Company, as well as Woodbury Farm, Preema, Cluckin’ Good and No Nonsense, which are sold to the wholesale, foodservice, retail and food manufacturing sectors across the UK and internationally.
The new umbrella brand, Rectory Food Group, has been given a new brand identity, which draws upon the company’s original logo, reinforcing its 15 year heritage.
Charles Woolley, founder and CEO of Rectory Food Group, said: “It is a very exciting time for all at Rectory Food Group with the business going from strength to strength. The acquisition of meat supplier Acura Foods earlier last year, along with a move into the ingredients market has seen the company generate a family of brands, so it was a logical step to introduce an umbrella brand under which our various product offerings could sit.”
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