The levy body's campaign aims to promote the rich heritage of bacon in the UK and highlight the varieties available.
The first round of judging for the Savour Your Bacon competition takes place in February, when products will be assessed by a panel of industry experts, including members of Ladies in Pigs and leading food journalists.
The task of rubber-stamping the judges’ decisions will fall to a celebrity spokesperson, whose identity will be revealed later this month.
All winners will be announced on the Bacon Connoisseurs’ Week launch day on 21 March 2011.
There will be one winner from each bacon category within each sector, followed by a sector group winner from each of the three sectors, finishing with the crowning of the overall Bacon Connoisseurs’ Week 2011 Champion. All finalists will be invited to attend the launch event in London on Monday 21 March.
Entrants should email firstname.lastname@example.org, stating if they are an independent butcher, foodservice supplier, branded manufacturer or multiple retailer. The deadline for entries is 28 January 2011.