Editor's Extra Comment: Making the most of 2011
As we face a new year, it is tempting to make predictions about what the coming 12 months will bring. Forgive me if I resist. What I can tell you is that the coming 12 months contain a lot of promising events for butchers, with National Butchers' Week on 13-20 March and our newly launched Butchers' Fairs, which take place on 10 April at Newbury Racecourse, Berkshire, and later in the autumn on 2 October in Bolton, to name just a few.
The fairs aim to give butchers the chance to network, source new technology, equipment and ideas, take part in competitions and, above all, have a bit of fun for themselves and their family. They also hope to provide a platform for you to find out new things to help your business, and I am sure you will take full advantage of the opportunities. For more details, turn to page 6.
All the latest news on National Butchers' Week is on pages 8-9, but I am very excited about this year's event. We are putting together a strong PR package, and with the help of our sponsors and supporters, it is already shaping up to be a bit of a corker.
Our story opposite shows the level of ignorance about meat among average consumers. We will ensure that butchers are positioned as the experts in meat for National Butchers' Week, as well as urge consumers to draw on that knowledge to make the most of their meals.
If I am going to make any prediction for the year ahead, I will say this: there are some great opportunities out there for the butchers in the months ahead, and I would urge you all to make the most of them.
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