NFU launches recession chicken campaign
The National Farmers’ Union (NFU) has launched a new promotional campaign to highlight the financial benefits of buying one chicken to make three meals.
The Love Chicken campaign includes a website of receipe ideas and follows on from a previous initiative called the national Great British Chicken campaign and the NFU hopes it will chime with hard-hit consumers.
The website – www.greatbritishchicken.co.uk – also features informative videos, diet advice and a number of competitions.
Erika Coghlan, director of communications for the NFU, said: “For many families, buying a whole chicken already makes a lot of sense, both to the purse strings and in terms of saving time. What we hope this campaign achieves is to take busy families one step further; using the free recipes from Love Chicken to find exciting and easy ways of making great-tasting dishes from the leftovers.
“The Great British Chicken website already has an impressive following, so Love Chicken is a great way to talk to consumers about how they buy chicken, how they can get more for their money and, of course, about how they can support British farmers.”
The NFU also hopes to also raise the profile of the Red Tractor logo, which ensures a chicken’s quality and traceability.