Quality Meat Scotland (QMS) has developed striking banners to drive the message home to consumers, which are being offered free to Scottish farmers.
The banners are being given out on a first come first served basis and are available to producers who are members of the industry's cattle and sheep farm assurance scheme.
QMS head of marketing Laurent Vernet said: "There's a strong swell of public support behind our sheep industry and we want to capitalise on that by providing farmers with these eye catching banners that they can put up on a prominent location on their farms.
"We've used this method of promotion before and it's worked extremely well. I hope that by the time the annual Festival of Scotch Lamb kicks off next month our efforts will be boosted by a Scotland wide display of banners encouraging shoppers to specifically ask for Scotch Lamb."
The banners are 3m x 1m in size and are made of a durable material complete with reinforced eyelets to make for easy fixing.
Anyone who is interested in sourcing one of the banners should contact the marketing team at QMS on 0131 472 4040.