Final touches are being made to MTJ's core PR campaign for the week, which will focus on the expertise that is rife throughout the butchery sector. A consumer survey is now being conducted to assess the level of consumer knowledge when it comes to meat, and the results will be used to promote the fact that, when it comes to meaty matters, butchers are the fount of all knowledge.
Ed Bedington, editor of MTJ, said: "We're hoping to get some good fun facts out of the consumer survey, which will allow us to push the more serious message that if consumers want to get the most from their meat, the best thing to do is 'Ask the Expert' by going to their local butcher.
"I'd urge you all to maximise the opportunity our promotion will offer you, by ensuring your shops are ready for the week, by putting up posters, inflating some balloons and devising a few simple marketing initiatives. You can even give your staff a uniform look with our 'Ask the Expert' National Butchers' Week branded aprons."
When it comes to marketing schemes, keeping it simple is best. For more advice, visit www.meatinfo.co.uk. And do let MTJ know about your plans. Contact Ed on 01293 846567, or by email on email@example.com.
National Butchers' Week is now coming into its fourth year and was launched by MTJ to put a spotlight on the high street retail trade. The past three years has seen increasing activity taking place, and Bedington said he was confident this year would prove no different. "Like any promotional event, this week depends on the support and backing of the trade. We've got some great sponsors on board, who will be doing their bit for the campaign, and all we need is for the guys on the ground, the butchers, to step up and take the week on from strength to strength.
"PR toolkits, window stickers and posters have now gone out to butchers across the UK and I'd urge you all to take a look, as it includes a range of simple, but effective ideas to make the most of the week. And if you're planning anything at all, drop me a line."
On top of MTJ's PR activity, we will also be promoting the week to schools and have created two lesson plans, one for sausage-making and one for burger-making, which will help encourage butchers into schools for some fun-filled classes. The teaching resources are available online at www.meatinfo.co.uk. So why not contact your own local school and offer your services.
MTJ has created branded aprons, available at cost price to butchers, and, this year, it has also developed some branded balloons to decorate your stores. Balloons are available free to the first 200 butchers to get in touch. To order aprons or claim your free balloons, please contact Rachael Cannon on 01293 610433, or send her an email on firstname.lastname@example.org.
National Butchers' Week is supported by the National Federation of Meat & Food Traders (NFMFT), the Scottish Federation of Meat Traders Association and the Q Guild. Sponsoring the awards are: Eblex, Bpex, Hybu Cig Cymru Meat Promotion Wales, Dalziel, Weddel Swift, Lucas Ingredients, MRC The Flava People and Gordon Rhodes (Dalesman).