The Wall’s breakfast sausage will be thinner than its original range and its branding focuses on offering a lighter version of the traditional English breakfast.
Claire Winstanley, Marketing Director said: “Wall’s is about making great tasting proper food for the modern British family. With the launch of the new Breakfast Sausage we’re heroing breakfast as a great British occasion, giving consumers an obvious choice for a breakfast sausage that that won’t weigh you down.”
Wall’s forms part of the Kerry Foods Groups, whose brands include Richmond sausages and meat snacks brand, Mattessons.
The new breakfast sausages will be available in Tesco from April 2001 and will come in packs of 12.