Welsh Deli Showcase beefs up the Farm Shop & Deli Show
Welsh butchers, WelshMeatOnline, will be offering a distinctly Welsh flavour to the inaugural Farm Shop & Deli Show at the NEC, Birmingham this weekend.
It is exhibiting as part of the Welsh Deli Showcase, an initiative of the Welsh Assembly’s ‘Menter a Busnes’ scheme.
WelshMeatOnline specialises in sourcing and supplying hand-cut local beef and lamb products to the more than 30 retail outlets, restaurants and hotels in Mid Wales, as well as operating a butcher training facility. The cutting plant is the home of the Welsh Centre of Excellence for Butchery Skills, based only a stone-throw away from the Welshpool Livestock Sales.
Nick Davies, WelshMeatOnline commercial director, told the Meat Trades Journal: “This is an exciting venture. We can’t compete with the big multi-nationals but what we’re looking to do is create a hand-cut, premium product with full traceability - sourced from gate to plate. Hand cut meat is an art and we believe in cutting it to people’s specifications.”
Welsh beef has been awarded Protected Geographical Indication (PGI) status by the European Union.
The new speciality food show caters for the unique needs of farm shops, delicatessens and artisan food halls and will be held at the NEC in Birmingham this weekend.