HCC introduces Londoners to Welsh meat

Hybu Cig Cymru (HCC), the Welsh red meat promotion agency, is in London today, cooking tasty Welsh Lamb recipes and giving away samples in honour of St David’s Day.

The organisation’s True Taste of Wales trailer will be located in Marble Arch near Oxford Street.

HCC’s consumer executive Elwen Roberts will be giving away copies of the organisation’s Consumer Guide to Red Meat and leaflets emphasising the important role that red meat plays in a healthy, balanced diet.

He said: “This is a wonderful opportunity for Londoners and tourists to taste succulent Welsh Lamb and to learn about the positive health benefits of including red meat in a balanced diet.”

>> Nutrition reports welcomed by Welsh meat leaders

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