Bernard Matthews airs new Marco Pierre White ad
Bernard Matthew Farms (BMF) ramped up its marketing campaign at the weekend, airing a new television advert which stars brand ambassador Marco Pierre White.
White signed up with BMF last March as part of an ongoing £10m marketing campaign to promote turkey as a healthy meat that can be enjoyed all year round. In January this year, BMF launched Marco’s, a range of fresh, ready-to-cook meals created by the chef.
The £3m television advertising campaign, in which White cooks turkey for actor Martin Kemp, will run for four weeks and is supported by a website where consumers can get recipe inspiration.
>Bernard Matthews enters the ready-to-cook market
>Bernard Matthews signs up Marco Pierre While for new campaign