Audio: National Butchers’ Week takes to the air

The shocking lack of knowledge of meat exposed earlier this week at the launch of National Butchers’ Week 2011 has captured the attention of media around the world.

The results of Meat Trade Journal’s survey, which unveiled that two out of 10 adults thought you could buy a wing of pork, has been covered in Australia, Canada and Ireland - as well as here at home.

Meat Trade Journal’s editor Ed Bedington took to the air on radio station Planet Rock to defend the virtues of meat.  To listen to him click on the audio link below:



Other radion stations have also highlighted the week, including Radio Five Live, BBC West Midlands and Classic FM.

To see how other media outlets covered our survey click on the following links:

>> Flying pigs kick off National Butchers’ Week


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