Daysdrove branches out into retail
A newly revamped processing operation has branched out into retail with the purchase of a popular local butchery.
Daysdrove, the team behind the 2009 re-opening of the Bishops Castle abattoir in Shropshire, has now invested in the highly regarded ‘Embreys’ butcher’s shop in Church Stretton.
The company said the move, which would ensure a continuation of the butcher’s shop’s renowned top quality produce and help build its reputation for local sourcing, had also helped safeguard six jobs.
Graham Garner, shop manager, said: “Daysdrove has been supplying the shop with top-quality locally sourced meat over the past 15 months and it is a logical move for both businesses to come together.
“Daysdrove’s commitment to quality, traceability and local sourcing is very much in common with the long-standing aims of this shop. I can reassure customers that it will be very much ‘business as usual’, but with a great opportunity for us to offer an even stronger commitment to low food miles and local provenance.”
Daysdrove acquired and re-opened the abattoir at Bishops Castle in December 2009 and has pursued a strategy of sourcing livestock from ‘within a day’s drove’ of its base.
The company, owned by a group of private shareholders, provides a service to local farmers, butchers and farm shops and sells quality beef, lamb and pork through an increasing number of local outlets.
“This is an important progression, as it will help us to build the Daysdrove brand directly with consumers,” added the company’s commercial director Dan Morris. “But the move will not diminish our commitment to supplying the strong base of customers that we have established in the past year. Daysdrove is all about ensuring that locally produced meat ends up on local dining tables – whether in private homes or the many high-quality pubs, restaurants and hotels in the area.
“Church Stretton is at the heart of our stock procurement area and is an ideal place for Daysdrove to trade directly from, but the shop will remain just one of many that we aim to continue supplying with locally sourced quality meat.”
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