Porky Whites launches mainstream sausages

Porky Whites is moving into the mainstream with a launch of a plainer sausage range aimed at the family market.

The premium sausage company uses a 70-year-old family recipe with herbs and spice to produce unique flavours. Its new line is a more lightly seasoned product with a marginally higher meat content.

Chris Price, managing director of Graham White & Co, said: “We’re trying to offer more in the range from the Porky White brand and tap into a market that we’ve not traditionally been in.” 

“We have a big fan base – but a lot of people don’t like high herb content, so it’s a good opportunity to do a sausage with not as much seasoning.”  

The company is launching its new products in a 756g value family pack – which will be available at Tesco, as well as its standard 454g pack. Both pack sizes will be available at Asda.

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