Campaign to tackle chicken waste

13 April, 2011

Up to a fifth of consumers simply throw away leftover roast chicken according to the results of a new survey.

The study, carried out by the Love Chicken website, found some people were more willing to simply waste the remains, rather than reuse them in a different meal.

However, the results did reveal a staggering 61% of people do buy a whole chicken at least once a month. To encourage consumers to do more with their whole chicken, the Love Chicken campaign is offering free, downloadable recipes.

Kelly Watson, NFU poultry adviser, said: “Chicken has always been one of the most popular meats in the country and it’s good to see that so many people see the benefits of buying a whole chicken – whether that’s to save time or money.

“The survey revealed that some people would like to get more out of their chicken, but lack the confidence to try something new. The Love Chicken website is a one-stop shop where people can find new recipes, share their favourites and find out more about making extra meals from just one bird.

“What we have found is people who do use their left-over meat are getting more adventurous, turning the traditional British Sunday dinner into a host of tasty dishes. Our survey found that Indian cuisine comes top of the menu, closely followed by Chinese, Mexican and Thai.”





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