Shoppers to stay local because of fuel costs
Shoppers intend to shop less often and will stay local because of the high cost of fuel, according to new research.
The latest IGD ShopperTrack found that over half – 52% – of shoppers, said they would shop less frequently if petrol prices continue to rise, to save on the number of trips they make.
A similar proportion plan to use shops nearer to them in order to use their cars less, and over two-fifths, or 41%, said they would do more shopping in supermarkets with petrol stations, as they offer cheap petrol.
Nearly a third would also consider shopping more online to save on motoring costs.
Joanne Denney-Finch, chief executive at IGD, said: “Petrol prices have shot up in the last two years, forcing shoppers with cars to make tough decisions on how they spend their money. They are telling us they plan to prioritise groceries and petrol, while cutting back on other items.
“Households are facing a number of pressures on their budgets and they are increasingly looking at ways to economise, while not compromising on quality. More than three-quarters (77%) of shoppers said they pay a bit extra for premium-quality groceries, such as locally produced items and those with higher welfare standards.
“The high cost of fuel means that shoppers are thinking about using the internet more for their food and grocery shopping. They also plan to reward stores that give fuel discount vouchers and supermarkets with forecourts, as they are seen as offering cheap petrol.”
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