Corrie sausages hit the BBC

Corrie meat range Elliott’s Prime Cuts has struck a sponsorship deal to appear on national TV at sporting events during the summer.

The traditional range, which was inspired by Coronation Street butcher Fred Elliott, will appear on placards during 26 rugby league, rugby union and cricket matches being televised on the BBC, Sky and Fox networks.

The range was launched last month by Aurora Food Marketing after the company obtained a licence from ITV Studios.

Aurora Food Marketing’s MD Steve Allen said: “We recognise that sport programming is a key route to communicate the brand to the male audience who will value the point of difference in our range.”

It was also announced that Elliott’s Prime Cuts Prime Porkers and Dry Cure bacon are being listed in Tesco stores in the north of England from June. The full range has been available in Nisa-Today’s since its launch.

>New Corrie butcher’s range to launch


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