Welsh campaign to nationalise corned beef pasty

A campaign is under way to create a new national treat synonymous with Welsh culture – the corned beef pasty.

The move, which is being led by pasty and pie producer Peter’s, has seen a nationwide appeal launched, beginning at Caerphilly Castle and culminating at the Welsh Assembly, and is aiming to establish the home-grown savoury treat as the country’s latest icon.

Peter’s is calling for all proud Welsh foodies to recognise the pasty as an integral part of the nation’s cultural identity.

Clare Morgan, marketing controller for Peter’s, said: “For decades, millions of corned beef pasties have been eaten right across Wales, as a warm and filling lunchtime snack, or as part of a delicious, homemade evening meal. Beginning its life in the 1940s and ’50s as a tasty treat for the Welsh mining industry, the corned beef pasty is deeply rooted in Welsh history and tradition.

“Peter’s has been baking corned beef pasties for over 50 years now, making this product an important part of both our company’s heritage, and the Welsh nation’s,” said Clare Morgan. “We want to seize this opportunity and get the public behind us in our mission to re-launch this traditional Welsh speciality with the iconic status it deserves.”

Peter’s will be petitioning for support throughout the country, with a campaign that will include nationwide sampling in Tesco and Asda stores, an online ‘call to action’, and an attempt to win political backing at the Welsh Assembly.

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