Holland Pies, based in Baxenden near Blackburn, is looking for 12 people across Lancashire willing to join the company's pie-tasting panel.
Managing director Neil Court-Johnston was reacting to a local newspaper feature on Holland Pies, which had brought in a much larger response than had been anticipated. Court-Johnson said: "Wherever you are, the issue of what makes a good pie generates a lively debate.
"Right now, there is also a real desire for good-quality, traditional British fare, and we've decided to open the debate on the great British pie."
Those selected will attend a series of pie-tasting sessions and be asked to offer opinions and review recipes.
Holland Pies, part of the chilled division of Northern Foods, employs 400 staff.