Asda celebrates SuperMeat award on TV and in-store
Asda has been celebrating its recent success at the SuperMeat & Fish Awards 2011 by including the achievement in its latest TV advert.
The supermarket swept the boards earlier this month to take the title of SuperMeat & Fish Retailer of the Year, an industry accolade it is now using in all its meat and fish promotions. As well as concluding its TV advert with the words ‘Meat & Fish Retailer of the Year’ beneath the SuperMeat logo, the supermarket is publicising its success with in-store posters, barkers, bunting and point of sale promotions.
The long-running awards, which are organised by the Meat Trades Journal, celebrate excellence when it comes to meat and fish in the supermarket sector.