British Turkey Awards shortlist announced
Published:  04 August, 2011

The shortlist of this year’s British Turkey Awards 2011 has been announced, which celebrates the diversity and innovation of turkey products on the market.

An independent panel, which included an experienced food journalist, and catering expert as well as three consumers, judged the products on taste, value for money and suitability for the target market.

Lorna Cousins, chair of the British Turkey Federation’s marketing committee, said: “Judging this year was no easy task. Manufacturers are producing some really great products in all the sectors. Turkey is of course the perfect meat for Christmas and carveries, but categories like Best Ready-to-Eat and Best Meal Solution ensure turkey is a regular contender in the weekly shop. The vast range and continual innovation of British turkey products is truly highlighted in the awards shortlist.”

The shortlisted products include:

Best Meal Solution
Asda – turkey breast fillets with jalapeño peppers & Monterey Jack cheese
Asda – turkey meatballs with tomato sauce
Morrisons- hot & spicy turkey steaks
Best Innovative Product
Bernard Matthews Farms – Marco’s wild mushroom crust turkey steaks with creamy mushroom sauce
Sainsbury’s – turkey breast strips with red pepper, pak choi, red onion and a ginger, coriander and chilli marinade
Asda – spiced turkey kofta kebabs with mint & yoghurt dressing
Best Catering Product
Parkam Chilled Foods – Haycliffe Farm easy carve breast
The UK Foodhall – cooked sliced British turkey breast in stock
Snowbird Foods Ltd – Christmas crackers

Best Ready-to-eat Product
Sainsbury’s – applewood smoked carvery turkey
Asda – Extra Special cherrywood smoked turkey
Co-op – Truly Irresistible free-range butter-basted turkey breast

Best Christmas Convenience Product
Morrisons – Luxury turkey crown
Tesco – Finest free-range turkey butterfly joint with pork, roasted shallot and herb stuffing and a pork and winter fruit stuffing
Sainsbury’s – free-range bronze turkey breast joint with roast chestnut stuffing

Best Christmas Traditional Product
Waitrose – free-range bronze turkey
Waitrose – fresh “Plumpie” free range turkey
Kelly Turkeys – KellyBronze turkey
Other categories include student chef of the year (catering workshop), which was introduced this year; best school meal; best British turkey recipe and the retailer of the year (best retail turkey range).

The winners of each category will be announced at a dinner at Shakespeare’s Globe Theatre in London on 22 September.

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