Bpex poised for new consumer campaign
Bpex is poised to launch a major new marketing campaign, which would challenge consumers to back higher-welfare Red Tractor pork and pork products.
The scheme is expected to launch in September, and will be backed by advertising posters going up at locations across England, featuring messages such as “all pigs are not created equal” and “grill it before you buy it”, as well as branded lorries travelling the country.
More details to come in the next few weeks.
23 March, 2017
Hygienic Design in Food Processing Environments Conference 2017
23 - 29 April, 2017
Great British Beef Week
24 - 26 April, 2017
Farm Shop Deli Show
26 - 30 April, 2017
4th International Poultry Meat Congress