Bpex poised for new consumer campaign
Bpex is poised to launch a major new marketing campaign, which would challenge consumers to back higher-welfare Red Tractor pork and pork products.
The scheme is expected to launch in September, and will be backed by advertising posters going up at locations across England, featuring messages such as “all pigs are not created equal” and “grill it before you buy it”, as well as branded lorries travelling the country.
More details to come in the next few weeks.
01 - 03 March, 2017
02 March, 2017
Meat & Poultry Processing Awards
08 March, 2017
The UK food supply chain: sector developments, the impact of Bre
13 - 19 March, 2017
National Butchers’ Week