Prospects good for the ‘Glorious Twelfth’

Numbers of red grouse across Northern England have risen by 23% since last year, according to figures released by the Game and Wildlife Conservation Trust (GWCT).

The annual count by the conservation charity has suggested a buoyant season ahead, despite the atrocious weather at the start of the summer which led upland experts to fears for chick survivial rates.  

The total economic impact of wild red grouse shooting in England and Wales reached in excess of £67.7m in 2010 according to the Moorland Association, while grouse shooting is estimated to generate at least £23.3m per annum for the Scottish annual economy.

The game industry has grown and developed over the last few years and has been increasingly seen across foodservice and supermarket aisles. It commands annual sales of £75m in 2009 (the latest figures available from Mintel Market Intelligence 2010), with sales for 2010 projected to increase by a further 6.7% to £80m.

Alexia Robinson of Game-to-Eat said: “Game has unique place in the annual seasonal food calendar. We need to keep up this momentum by ensuring accessiblity through all routes to market next season, whether it’s through retailers, butchers, famiers markets or direct from the estate.”

The Game & Wildlife Conservation Trust is the leading UK charity conducting scientific research to enhance the British countryside for public benefit. For over 75 years it has been researching and developing game and wildlife management techniques.

The Moorland Association works to halt the loss of halt the loss of valuable heather moorlands in England and Wales and to secure their future.


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