Discounters witness market share growth

Tesco and Asda have seen their market share fall due to the recession, according to the latest research.

Data from Kantar Worldpanel put annual sales growth among British grocers at just 3.8% in the 12 weeks to 7 August. Grocery price inflation was running at 5.2% over the period, according to the group.

Aldi saw sales growth of 24.4%, giving the retailer a 3.6% share of the market – an increase of 0.6% and a new high for the discount German retailer. Compatriot Lidl saw its sales rise 13.8% while its market share rose 0.2% to 2.6%.

Kantar said: “It is evident that shoppers are trying to manage their ‘personal’ inflation by trading down. This can be done by seeking out lower-priced outlets and cheaper alternative products. It’s unsurprising that the discounters have pushed further ahead this month.”

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