Catering butcher secures Dartmoor contract

J&A Gibbins, the West Country catering butcher, has formed a partnership with Dartmoor Farmers Association to offer its beef to its customers.

Produced from pure and cross bred native cattle, the award winning, beautifully tasting Dartmoor Beef is reared using traditional farming methods on sustainable farms within Dartmoor National Park.

The animals’ mainly grass-based diet is supplied by the sheltered fields of the farmsteads and by grazing the diverse and species-rich moorland. To enhance the flavour and for increased tenderness, the beef is matured by J&A Gibbins for a minimum of 21 days.

Paul Gibbins, a partner at J&A Gibbins, said: “We are continually searching to bring our catering customers a comprehensive range of locally sourced, premium quality products. Chefs want the best tasting meat in the region with true provenance and without exception, the slow grown, slowly matured approach to rearing Dartmoor’s native, grass-fed livestock gives this beef from Dartmoor Farmers an exceptional flavour and quality.”

Philip Coaker, chairman of Dartmoor Farmers Association, added: “We understand that butchers buying meat today look for quality, value for money and guaranteed provenance. They also seek reassurance that the highest standards of farming welfare have been followed, and that the animals have ideally been reared and slaughtered locally.”

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