Dairy and Livestock Show to hit the NEC
The two-day Dairy and Livestock Show will be opened by Agriculture Minister Jim Paice in its new location at the National Exhibition Centre (NEC) in Birmingham on Tuesday 6 September.
The Defra minister will open the show, touring the event and meeting with farmers and some of the 480 trade exhibitors. Later, he will move to the Livestock Hall where over 300 cattle exhibits, representing seven different breeds, will be competing in the new National All Breed Show, with the major beef breeds being represented in the New Smithfield feature.
The event is expected to attract more than 16,000 visitors, including international delegations from more than 23 countries, according to organiser the Royal Association of British Dairy Farmers (RABDF).
RABDF chief executive Nick Everington said: “Relocating the UK’s largest specialist event in 2010 to the NEC with its large, modern, easy accessed venue, repositioned it from being a good farming show to a very professional exhibition, reflecting the true worth of the industry.
“All aspects of ruminant production – dairy, beef and sheep – will be covered by the exhibitors showcasing their latest technology and innovations, all of which have been designed to improve the sector’s efficiency, while colour-coded product zones will enable visitors to rapidly locate their areas of interest, making it easier to do business.”