French demand high for Welsh lamb

Welsh lamb is benefiting from the high prices of its New Zealand counterparts in the French market, according to latest information from Hybu Cyg Cymru - Meat Promotion Wales.

The NZ price is leading to increased demand for Welsh lamb, said Laura Dodds, HCC market development manager. This is good news for farmers and processors in Wales. Price rises for New Zealand lamb legs in particular have led to an increase in demand from French supermarkets for Welsh Lamb. This is helping to keep prices buoyant for our farmers and securing additional work for our processors.

To further capitalise on the situation HCC said it had been promoting Welsh Lamb heavily in key stores across France this summer, particularly in the north of the country and around Paris.

In-store activities, including cooking displays, tasting sessions and recipe leaflet give-aways, have already been held over a period of 78 days in the Auchan store chain, with further action planned for late September.

In addition a Welsh Lamb promotion took place in Monoprix stores during August which resulted in 1,095 carcasses being sold compared with 896 for the same period in 2010.

France is our largest single export market, said Dodds. In 2010, the country imported Welsh Lamb valued at 78,428,000 out of total overseas sales of more than 111 million.

There has been an upward trend in demand for Welsh Lamb in France over the last few years, and that seems likely to continue in 2011.

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