Eblex launches 'Come Dine 4 Free' promotion

Eblex is launching a new prize-giving campaign in a bid to boost sales of Red Tractor beef and lamb.

The ‘Come Dine 4 Free’ promotion will give shoppers who purchase assured beef and lamb from multiple retailers the chance to win £100-worth of shopping vouchers every day. Consumers will have to text a promotional code on the label of their beef and lamb packs to a special number, or enter online at www.simplybeefandlamb.co.uk.

There are also 10 smart pads worth £600 up for grabs. To be in with a chance of winning, consumers will have to email a photo of a meal they have prepared for family or friends using Red Tractor beef or lamb, along with a description of why their evening was a success.

The promotion has so far been agreed with four multiple retailers and will run on different dates between September and November.

Retail project manager for Eblex Chris Leeman said: “‘Come Dine 4 Free’ will drive sales and awareness of assured red meat such as Red Tractor beef and lamb this autumn by encouraging repeat purchases.

“Additionally, it will help to drive more people to visit our consumer website – www.simplybeefandlamb.co.uk – where the details of the winners will be posted on a daily basis. The website also holds a host of beef and lamb recipe ideas for consumers to choose from when planning their dinner party.”

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