NFU praises Sainsbury’s sustainability plan

The NFU has welcomed Sainsbury’s commitment to double the amount of British food on its shelves by 2020.

The organisation also praised the retailer for committing to source its meat, poultry, eggs, game and dairy products from suppliers who adhere to higher welfare standards.

NFU director of corporate affairs Tom Hind said: “The commitment from Sainsbury’s to double its sourcing of British food is a bold and positive step for food and farming. It recognises the high quality and standards of production and environmental protection that British farmers meet every day; those same standards that consumers increasingly expect in the food they buy.

“This additional demand will send a really positive signal to our British farmers and growers at a time when they are facing massive investment pressures and rising energy, fuel and feed costs across the board.”

The NFU is now reading the plan in more details to ensure the commitment’s integrity and sustainability. Hind added: “We want to ensure that the commitment to driving efficiency, for example, work with farmers to offer longer-term relationships with stable and profitable prices. These should then help with challenges such as terms of investments.”

Sainsbury’s £1bn 20 by 20 sustainability plan also includes reducing operational carbon emissions by 30% and creating 50,000 new jobs in the UK. It has received praises by environmentalists and the Prime Minister.

Sainsbury’s chief executive Justin King said: “Given the scale of our business, we believe these 20 commitments represent the most ambitious sustainability targets in our industry.

“If we are to meet the sustainability challenges that lie ahead, it is important that companies such as Sainsbury’s invest in the future right now. We do not see this plan as a luxury; it is, rather, an essential investment that will ensure we can continue to provide customers with quality food at fair prices, sustainably.”

> Sainsbury's supports Welsh farmers

> Sainsbury's improves pig welfare

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