Meat Trades Journal is to launch, for the second year running, a week of activity aimed at encouraging consumers to get back into their local butcher's shops.
The second National Butchers' Week will take place between 16-21 March 2009 and will include a variety of activities to support the event. It will build on the success of the first event, which even got a mention on Terry Wogan's Radio 2 show.
The objective of the week is to encourage consumers to consider the local butcher as their first port of call for meat purchases, particularly customers who might not have darkened the door of a butcher's shop for some time.
PR packs will be sent out to butchers through MTJ Extra with the support of our partner organisations, which include the Scottish Federation of Meat Traders Association, the National Federation of Meat and Food Traders and Guild of Q Butchers. The packs will include a special acetate window flagging up the week to consumers, as well as a 'PR toolkit' to give butchers ideas to promote their business during the week, and a press release that can be sent out to local newspapers.
On top of this, MTJ will use PR services to promote the week to national media and radio stations. MTJ editor Ed Bedington hopes all butchers will sign up to the initiative. "This is a great opportunity to generate a real buzz about butchers' shops in the consumer sector.
"We want butchers across the country signing up to this scheme - the more you support it, the better it will be.
"We will provide the platform, but it's up to the butchers to seize this opportunity and really participate. It's a cliché, but with events like this, the more you put in, the more you'll get out."
Watch out for more details on NBW over the coming months.