Online meat box company wins RSPCA business award
Independent online meat and grocery-box company Riverford Organic has won the independent food retailer category at the RSPCA Good Business Awards.
The North Yorkshire-based company was presented with the award at a ceremony in London last week after impressing the judges with its use of social media to communicate its strong animal welfare credentials, including its YouTube video ‘Bucking Bovines’, which scored more than 26,000 viewings. It was also praised for its ‘meat and 10 veg’ campaign, in which it encourages customers to eat better quality meat, but less often.
Riverford founder Guy Watson said: “We are genuinely thrilled to have won this award, as it highlights the lengths we go to ensure that the meat, milk and eggs we sell are as ethically produced as the veg we grow. We want to make it as simple as possible for people to buy good food that is produced with respect, by making information about the journey it has made to their plate as available and as transparent as possible. Gaining recognition of this from the RSPCA will help us enormously in spreading the word about what we do, so we’re delighted.”
The company was founded to meet the demand for maintaining close links between the grower and consumer and support local farmers. It is made up of four sister farms in Yorkshire, Hampshire, Devon and Cambridgeshire, which together deliver meat and veg boxes to around 40,000 homes each week across the UK.
In 2010 it founded the Riverford Cooks campaign, working with local communities in workshops and demos to inspire people to cook from scratch.
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