McDonald's animal welfare policy praised

Fast-food chain McDonald's has won an award from a leading animal charity for its improvements in animal welfare policy.

McDonald's won the Best Restaurant Chain accolade at the RSPCA's Good Business Awards for its support of animal welfare improvement projects, such as the Food Animal Initiative, which it co-funds with Tesco.

The awards were presented during a ceremony held at the Natural History Museum, London. Marks & Spencer won Best Supermarket category for its commitment to ensuring the welfare credentials of its processed pork products, such as its Parma ham. The Co-op picked up a Lifetime Achievement Award for its commitment to animal welfare from sourcing to labelling through to its high-welfare turkey initiative.

RSPCA external affairs head David Bowels said: "We congratulate all the winners for setting a higher standard for animal welfare in their respective industries, and flying the flag for what is ethically right.

"The RSPCA now wants to see their examples being followed by other companies in the UK. Consumers are now more demanding than ever about the provenance of the products they buy, and companies need to shape up to meet these demands."

Further winners included Pepperfield Farm, Yorkshire, which took the award for Best Independent Food Retailer and The Norway Inn, Cornwall, which won recognition as Best Independent Restaurant.

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