Eblex launches merchandising tool for butchers
Eblex has developed a new online tool to help butchers maximise the effectiveness of their cabinet displays.
Available on the retail section of the website www.eblextrade.co.uk, the free-to-use tool contains advice and information on merchandising techniques and consumer shopper behaviour.
It points out ‘hot spots’ - the parts of the store or cabinet that customers are automatically drawn to - such as the centre of long displays or the right hand side of short displays. It also gives advice on the best time of day to attract passing trade and gives ideas for occassion-based layouts and seasonal promotions.
Retail project manager for EBLEX, Chris Leeman, says: “Most customers are susceptible to impulse purchases, so by ensuring that your cabinets are well-stocked and effectively merchandised, you can encourage them to buy the products that you want to sell.
“The merchandising tool is designed to help you do that. As well as the hints and advice section, it also features an interactive cabinet planner which can help with rearranging your layout for key events and promotions.”
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