Pig and poultry innovation sought

Pig and poultry producers, processors and butchers are being given the chance to claim a £1,000 prize if they can come up with the latest innovation to drive the sector forward.

The ABN Innovation Award 2012, which is open to anyone with an idea for adding greater value to the industries, aims to highlight the very best ideas to help tackle some of the challenges currently being faced by the pig and poultry food production chain.

Organisers said that ideas relating to any area of the food chain are eligible, from the supply of inputs and primary production, through transport and processing, regulation and feed assurance, to retailing, product labelling and food preparation.

Donna Rose, AB Agri’s market insight manager, said: “So whether it’s an opportunity to increase demand or add product value, a concept for reducing costs or increasing efficiency, or a way to improve animal welfare or reduce carbon footprint, now’s the time to stand up and be counted.”

Run in conjunction with the British Pig and Poultry Fair, the ABN Innovation Award offers a £1,000 cash prize for the ultimate winner, plus the opportunity for all selected finalists to pitch their idea to a panel of leading influencers within the British farming and food industries.

The closing date for entries is Monday 16 April, with applicants welcome from both within and outside the industry. Full rules and an entry form can be found at www.pigandpoultry.org.uk/abninnovationaward.

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