Eblex leads trade mission to South Africa
Eblex leaders, along with major processors, have embarked on a trade mission to promote British beef and pork in South Africa.
UK meat exporters regained access to the South African market in May 2011, 15 years after the country cut all imports due to the 1996 Bovine Spongiform Encephalopathy (BSE) outbreak.
Meat industry leaders, including Vion, Tulip UK, Cranswick and ABP, are now negotiating with South African importers and retailers in Cape Town and Johannesburg, hoping to strike a deal and resume trade with what used to be a major market.
Eblex head of exports Jean-Pierre Garnier told Meat Trades Journal: “South Africa was our biggest market for beef before BSE. It has a fast-growing economy and population, so it is a big potential market.”
He added that the UK had good relationships with South African importers, putting British beef in line to overtake Ireland in the export race.